Privacy Policy Page


This Privacy Policy is published in compliance with Regulation EU 2016/679 on Personal Data Protection and other applicable legislation on the subject. This Privacy Policy is aimed exclusively at residents of the European Union who use our web page and has the purpose of clarifying the holder of the data about the personal information that is supplied to us, as well as the use that is made of it by Editorial Blau Lda., with registered office at Rua Júlio Dantas, no. 117, 2750-670 Cascais, registered in the Commercial Registry Office of Lisbon under the single registration and VAT number 502784598 and with a share capital of 5,000 euros, in the context of its activity of trade in goods and/or provision of services. Through this Privacy Policy, Editorial Blau provides the Data Holder detailed information about the nature of the data collected, the purpose and treatment that will be carried out in relation to personal data, as well as the rights to which the Data Holders are entitled. 


In the context of its commercial activity and in particular the provision of the website hosted in and the services and communications available there, Editorial Blau collects and processes information provided by the User that allows Editorial Blau to identify and/or contact the User ("Personal Data"). The Personal Data collected and processed consist of information relating to name, gender, date of birth, telephone, mobile phone, e-mail, address, tax identification number, although other personal data that may be necessary or convenient in the commercial activity of Editorial Blau may be collected, namely information relating to payments, purchase history, details of the recipient of the purchases, delivery addresses. Editorial Blau also collects and processes information about its hardware and software, as well as information about the pages visited by the User within the Web site. We use this information only to improve the quality of your visit to our Web site. 


As a rule, the Personal Data are requested by Editorial Blau when the User registers in the Web site, requests a contact and/or the sending of newsletters, subscribes to a service, acquires a product or establishes a contractual relationship with Editorial Blau. The Personal Data can also be requested in the context of initiatives to promote books and reading (namely book fairs or others).  


In accordance with EU Regulation 2016/679 on Personal Data Protection and other applicable legislation on the subject, Editorial Blau collects and processes Personal Data in the following main situations:
4.1. For the performance of a contract to which the Data Subject is a party, or for pre-contractual steps at the request of the Data Subject;
4.2. For the purposes of the legitimate interests pursued by Editorial Blau or by third parties in the context of the relevant relationship established with the Client, without prejudice to the fundamental rights and freedoms of the Holder and the right of opposition of the Holder of the Personal Data.
4.3. In accordance with EU Regulation 2016/679 on Personal Data Protection and other applicable legislation on the subject, the Data Holder's Data may also be collected and processed by Editorial Blau in the following situations:
(a) The processing is necessary for compliance with a legal obligation to which Editorial Blau is subject;
b) The processing is necessary for the defence of the vital interests of the Holder or of another natural person.
If none of the above situations apply, the Data of the Data Subject may only be collected and processed if the Data Subject has given his or her explicit consent to the processing of the Data of the Data Subject for one or more specific purposes. When the treatment of the Holder's details is carried out by Editorial Blau based on the Holder's consent, the Holder has the right to withdraw his/her consent at any time. The withdrawal of consent, however, does not compromise the lawfulness of the treatment performed by Editorial Blau based on the consent previously given by the Subject.


To guarantee the security of our users' data and the maximum confidentiality, Editorial Blau undertakes to apply the technical and organisational measures necessary and appropriate to protect the user's data and to comply with the legal requirements according to the nature, scope, context and purposes of the data processing, as well as the risks arising from the processing for the rights and freedoms of the user. Editorial Blau is also committed to ensuring that, by default, only the data that is necessary for each specific purpose of the treatment is processed, and that this data is not made available without human intervention to an indeterminate number of people.
5.1. As seguintes medidas são adotadas em concreto pela Editorial Blau para garantir a segurança dos Dados dos nossos Utilizadores:
a) Awareness and training of the personnel involved in data processing operations;
b) Regular audits to evaluate the effectiveness of the technical and organisational measures implemented;
c) Personal data pseudonymisation and encryption;
d) Mechanisms to ensure the permanent confidentiality, availability and resilience of the information systems;
e) Mechanisms to ensure the timely restoration of information systems and access to personal data in the event of a physical or technical incident.
5.2. In terms of general principles regarding the processing of personal data, and in accordance with the EU Regulation 2016/679 on Personal Data Protection and other applicable legislation on the subject, Editorial Blau undertakes to ensure that the User Data it processes are:
a) Processed lawfully, fairly and transparently in relation to the User;
b) Collected for specified, explicit and legitimate purposes and not further processed in a manner incompatible with these purposes;
c) Adequate, pertinent and limited to what is necessary in relation to the purposes for which they are processed;
(d) accurate and updated when necessary, with every reasonable step being taken to ensure that inaccurate data, having regard to the purposes for which they are processed, are erased or rectified without delay;
e) Kept in a form which permits identification of the User only for as long as is necessary for the purposes for which the data is processed.


Under the terms of Regulation EU 2016/679 on Personal Data Protection and other applicable legislation on the subject, in the event of a data breach and insofar as such breach is likely to involve a high risk to the rights and freedoms of the User, EDITORIAL BLAU undertakes to communicate the personal data breach to the User concerned within 72 hours of becoming aware of the incident. 


The personal data will be kept for the time strictly necessary and appropriate for the pursuit of the purposes of the treatment. When the owners of data are registered in the digital platforms of Editorial Blau, the purposes of the treatment shall be considered to be exhausted 5 years after the last login, when Editorial Blau will refrain from continuing the treatment of personal data. Some personal details of the Clients or Users may be kept longer if they are necessary for the fulfilment of obligations arising from a contract between the Client or User and Editorial Blau. Likewise, Blau Publisher may keep such data if it is required by law, judicial decision or decision of a Control Authority. 


The Holder's details collected and processed by Editorial Blau are not shared with third parties without the consent of the Holder, with the exception of the situations mentioned in the following paragraph. However, if the Holder contracts with Editorial Blau services that are provided by other entities responsible for the processing of personal data, the Holder's details may be consulted or accessed by these entities insofar as this is necessary for the provision of these services. In accordance with the General Regulation on Data Protection of the European Commission and other applicable legislation, Editorial Blau may transmit or communicate the Holder's data to other entities when this transmission or communication is necessary for the execution of the contract established between the Holder and Editorial Blau, or for pre-contractual procedures at the request of the Holder, when it is necessary for the fulfilment of a legal obligation to which Editorial Blau is subject, or when it is necessary for the pursuit of the legitimate interests of Editorial Blau or a third party. When the proprietor's details are transmitted to third parties, we will make reasonable efforts to ensure that the transmitting party uses the proprietor's details transmitted in a manner consistent with our Privacy Policy, in particular by concluding confidentiality agreements. 


9.1. Under the European Commission's General Data Protection Regulation, and other applicable legislation, data subjects have the following rights:
(a) the right to access their data and to ensure that their personal information is accurate;
b) Right to revoke at any time consent previously given for the processing of their personal information (revocation does not affect the legality of processing based on consent prior to its revocation)
c) Right to object to the processing of your personal information for any action or purpose, including for direct marketing purposes;
d) Right to request any correction of your personal data or the erasure of your personal information;
e) Right to request that the processing of your personal information be restricted (exercise of this right may impair or make it impossible for us to provide you with our goods and/or services, or information about them);
f) the right to transfer your personal information to another service provider by whom it will be processed on the basis of the data subject's consent; and subsequently, at your written request, to be provided with your relevant personal information in an appropriate format for the purposes of transferring it to another supplier of goods or service provider.
9.2. If you wish to exercise these rights or make a complaint about the way we manage your personal information, you may contact our Data Protection Officer at who will investigate the matter and respond to you in a timely manner.
9.3. The owners of personal data shall, at all times, be entitled to lodge complaints with the National Data Protection Commission ( regarding the processing of data carried out by EDITORIAL BLAU, by any of the means permitted by the aforementioned Control Authority.
9.4. If you have any questions about this Privacy Policy or how we manage your information, you can also contact Editorial Blau through the e-mail 


The Privacy Policy, as well as the collection, processing or transmission of User Data, are governed by the provisions of Regulation (EU) 2016/679, of the European Parliament and of the Council, of 27 April 2016 and by the laws and regulations applicable in Portugal. Any disputes arising from the validity, interpretation or execution of the Privacy Policy, or that are related to the collection, processing or transmission of User Data, shall be submitted exclusively to the jurisdiction of the courts of the district of Cascais, without prejudice to the applicable mandatory legal rules. 


EDITORIAL BLAU reserves the right to change this Privacy Policy at any time in the light of new legal or regulatory requirements, as well as following improvements in the quality of its services and the development of its commitment to the protection of personal data. In keeping with our commitment to quality, service and transparency with our customers, any material change will be notified to our customers/data subjects.